I’ve got thousands of Twitter Followers, countless likes on Facebook, I Instagram like a celeb …. But still I got no customers.
Are you working hard online, but struggling to get followers or convert online interest to sales? The reason could be because you’re not doing enough off line work. It amazes me how many people are hiding behind a computer screen in the hope that tweeting, being on LinkedIn and in a few Facebook Groups will bring them enough attention to grow a viable business. It won’t.
Get away from your computer screen (well not before you’ve finished reading this) and do some real “social” networking. There is a direct correlation between clients that I get and the amount of time I spend networking or speaking at events. Are you missing sales because you are not out there enough? Find out what events your perfect customer attends and ensure you’re there too. Become an influencer/ever present at key events in your industry and get people, especially your customers, talking positively about you.
When you are working with people make it easy for them to provide a testimonial or share positive feedback about their experience(s). Word of mouth marketing is the best form of marketing, people are more likely to buy based on a recommendation from a friend. People buy from people.
Do the key players in your industry know who you are and re you visible at key events in your industry? Do enough people know about you and what you’re doing?